The Siam Paragon Bangkok International Fashion Week 2024

Bangkok is stepping up with the return of Siam Paragon Bangkok International Fashion Week 2024, ready to catapult the city into the style stratosphere. Bigger, and unapologetically bolder, BIFW2024 is setting a new agenda. With a lineup that reads like a who’s-who of Asian fashion and the debut of Thailand’s first-ever Global Fashion Forum, the stage is set for a fashion phenomenon. FromOctober 2-6, 2024, Parc Paragon will transform into a vortex of couture and creativity, drawing in trendsetters from all over.
This year’s theme,“Envision the Future”, is all about pushing boundaries. Expect five days of non-stop glamour, where Thailand’s top designers join forces with Asia’s brightest talents for 15 electrifying shows. But it’s not just the runways you’ll be talking about; this is a full-scale fashion takeover. Think interactive installations, avant-garde art, and a ‘Co-Creation’ concept that blurs the lines between fashion, design, and pure creative genius.

The Highlights: A Fashion Feast for the Bold and the Brave

The spotlight is on trailblazers like

Absolute Siam x Dry Clean Only x AJOBYAJO,Asava,FLYNOW, and Vickteerut– names that have consistently defined what it means to be unapologetically daring. And don’t miss out on the international acts turning heads: Korean fashion icon Lie Sang Bongand Hong Kong’s cult favorite Shanghai Tang, celebrating its 20th anniversary with a killer collab by designer Joe Li.
Fashion insiders, take note: For the first time, Thailand will host the WWD Global Fashion Spotlight, making it the epicenter of fashion dialogues in Southeast Asia. Dubbed ‘Southeast Asia – Luxury’s New Future’, this forum promises to deliver the tea on everything from sustainable luxury to the rise of new Asian powerhouses. Expect industry heavyweights and sharp commentators – all set to drop truths that will leave you rethinking everything you thought you knew about fashion’s next big move.

Siam Center: Where Tomorrow’s Fashion Superstars Take Flight
Close bySiam Centeris busy crafting the fashion scene of tomorrow. With the Visionary Stage, the Ideopolis will spotlight emerging designers and fashion students daring to rewrite the rules. This year’s theme? Sustainability with a twist of tech. Watch out for eco-couture creations from rising stars at Chulalongkorn University, Chanapatana International Design Institute, and more. Add to the mix Epson’s high-tech printing magic, and you’ve got a recipe for runway looks that are as kind to the planet as they are to the eyes.

Siam Discovery: Style Meets Rebellion
Over atSiam Discovery, it’s all about rebellious flair and boundary-breaking style. The “Siam Discovery: The Revolutionary 2024” campaign promises to bring together a powerhouse of global fashion names. Brace yourself for the must-see JACQUEMUS LA CASA collection, and don’t miss out on Marimekko’s statement-making Fall/Winter pieces. This is the place to be if you’re looking to snag that “effortlessly cool” vibe.

Why It Matters
Let’s be clear: BIFW isn’t just another fashion show. It’s proof that Bangkok is more than just a pretty backdrop – it’s a fashion destination that’s defining the future of style in Southeast Asia. From fostering local talent to attracting world-class names, Siam Paragon and its iconic sister malls are solidifying Thailand’s status on the global stage. This year’s collaboration with the WWD Global Fashion Spotlight cements it.

So, fashion lovers, get ready for an experience that’s equal parts runway spectacle and cultural revolution. Catch every strut, every turn, and every dramatic flourish at Siam Paragon Bangkok International Fashion Week 2024. Whether you’re front row or following along online, one thing is certain: you won’t want to blink.