Speed Meets Skyline when Porsche Design and Ananda Collide

Ananda Development and Porsche Design join forces to introduce Asia’s first Porsche Design Tower in Bangkok – be prepared for a breath-taking fusion of cutting-edge architecture and automotive-inspired luxury.

Welcome to the future of living where your wildest dreams of speed, style, and sophistication collide. Ananda Development, one of Thailand’s powerhouses in real estate, has teamed up with the iconic Porsche Design to once again redefine what high-end living means with the Porsche Design Tower in Bangkok. This collaboration isn’t about incremental change; it’s a bold, visionary leap into the future of residential design. And no, they’re not just talking about fancy leather sofas or diamond-encrusted bathtubs. We’re talking about a full-on, head-to-toe, luxury-living overhaul that’ll make your current digs look like a shoebox.

Ananda believes that passion is the fuel of life — the spark that drives innovation and compels us to reach new heights. Porsche, on the other hand, knows that life is Driven By Dreams—dreams that push us to break barriers and embrace new horizons. So, what’s on the menu for Bangkok’s poshest set? Enter the Porsche Design Tower Bangkok, the FIRST in Asia and only the third in the world after Miami and Stuttgart. Positioned prominently on Sukhumvit 38, this masterpiece is set to redefine luxury living with its 22 “Sky Villas” that practically scream, “You’ve made it.” Ranging from 525 to 1,135 square metres and priced between USD 15 million and USD 40 million, this is where the elite come to flex.

Going by the renderings — and that’s all we have right now to go on—the design isn’t just Porsche-inspired; it’s Porsche-perfected: slick, minimalist, and bold. Think you’ve seen it all? Wait till you see The Loop — a spiral access ramp for your precious rides that spins up to the “Passion Spaces,” your private car gallery or the perfect backdrop for exclusive soirées. Forget boring old balconies; this tower boasts a Kinetic Move façade, inspired by the Porsche 911 Targa roof mechanism, with a fully automated terrace door system to blend outdoor living into your space with a flick of a switch.

And then there’s the X-Frame entry, pulling vibes straight from Porsche’s Mission R concept car, because why not? Top it all off with The Crown — a light signature inspired by Porsche’s iconic headlight designs, ensuring your residence is recognisable from the next block over. Inside, expect only the finest: bespoke kitchens with hands-free, electrically powered everything, from drawers to appliances. Add in a performance fitness centre, a 25-metre swimming pool, a spa, and lounges that cater to both socialites and workaholics, and you’ve got a space designed for those who refuse to settle.

Stefan Buescher, Chairman of the Executive Board of Porsche Lifestyle Group, is clearly thrilled, “Our partnership with Ananda Development, is a milestone in our constant pursuit of excellence. Our

vision is to create a living space where one’s passion thrives. We aspire for passion in every endeavour,

ensuring that our projects transcend living spaces to become expressions of individuality.”

Lutz Meschke, Deputy Chairman of the Executive Board at Porsche AG, declares, “The Porsche Design Tower Bangkok is the next big thing for Porsche in Southeast Asia.” And we couldn’t agree more. This isn’t just a building; it’s an experience for those with the drive —and the wallet — to match.

The future of living is here. Are you ready to get behind the wheel?